What can professional blogs do for business such as Snapple?

Currently the Snapple Company has a website for its brand which is the Dr. Pepper Snapple Group. The website has some great information about its company and about its products. However, I would recommend a blog because they are more personal, many people have them, and are great advertisement tools.

Blogs are more personal therefore the company could show its personality. The way it could show its personality is by choosing a layout design, fonts, and also what it posts on the blog. Also it could get to know customers on a more personal level by reading the blogs of customers and also by letting customers comment. By reading the blogs of its customers it would be able to know what the customer is looking for and their needs, so it could produce the products they want.

Many people have blogs which can help grow Snapple's customer base, because maybe people don't know about the company and its website. Snapple could find potential new customers by searching for people that are linked to current customers that would follow them. For example when you search for blogs of Snapple you find a blog with all the Snapple real facts. This real facts blog has been created by a consumer and other consumers follow the blog. Snapple could look at this blog and find consumers to add to their own blog.

Blogs are great advertisement tools and can get the word out about their product faster. Along with putting just paper ads up on the blog, it could put video advertisements up. It would be beneficial because, as a consumer I have not seen many Snapple advertisements on television. A blog would be great because most people have access to the internet.

I believe that a professional blog would be a great tool for the Snapple Company and not just its website. Blogging is very popular among many different people and it could possibly help Snapple to have an increase in sales.

Sources

Snapple Real Facts. (2009, December 27). Retrieved from Blog Spot : http://mysnapplerealfacts.blogspot.com/

Dr Pepper Snapple Group. (n.d.). Retrieved from Dr Pepper Snapple Group: http://www.drpeppersnapplegroup.com/